Tesco Launches Annual €1m Fund for Local Good CausesJuly 24, 2014 ADMIN 0
A new Tesco Community Fund initiative will see €1m donated annually to local good causes in the communities around each of its 146 stores throughout Ireland. TV presenter Kathryn Thomas was on hand at the Tesco Fleet St store in Dublin today to help launch the initiative and is calling on all local causes to get involved.
Every six weeks, each Tesco store will donate up to €1,000 (€500 in smaller stores) between three local good causes in its community. Customers will decide how the funding is shared by voting for their preferred cause in store. Up to 3,500 local good causes in Ireland will receive a donation through the Tesco Community Fund over the next year.
From today, every time customers shop in their local Tesco store, they will receive a token of goodwill to place in the donation box of the local good cause they would most like to support.
Every six weeks, the number of tokens is counted and up to €1,000 is distributed proportionally between three local good causes. The more tokens a local good cause gets the larger share of the donation they will receive.
Tesco is today calling on customers, local good causes, charities, schools, youth and sports groups from across the country that could benefit from donations to get involved by completing a nomination form in their local Tesco store.
Tesco Balbriggan store was one of the trial stores for this event and the role out went National as of Monday 21st July to all stores.
Winners for the trial in Tesco Millfield Shopping center were Balbriggan Branch of Guide Dogs, Remember Us and O’Dwyers GAA club.